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Privacy Policy

Sqwish World, LLC is committed to providing a fun, entertaining, and safe website for people of all ages. We are dedicated to safeguarding any personal information collected online and to helping parents and children learn how to exercise control over personal information while exploring the Internet.Because many of the visitors to this site are children, we see to it that the content in our site is suitable for children. In addition, we take special measures to help children protect their privacy while online. For instance, we do not ask children to disclose more personal information than is necessary for them to participate in a particular activity. We take efforts to prevent children from posting their contact information.

To help ensure a rewarding online experience for our visitors – and for the parents of our visitors who are children – we provide you with this summary of our information practices. As we continue to offer our visitors with new and different types of content and services, we may modify our practices from time to time. However, we will treat all personal information we collect in accordance with the privacy notice in effect at the time the information is collected.

1. The Information We Collect

Personally identifiable information (PII) is any kind of information that can directly identify an individual, such includes a valid parent’s e-mail, and country address. Information that may be personal in nature, but cannot identify an individual directly, is not considered personally identifiable information. For instance, an individual’s birthdate and even a favorite Sqwishland®™ character are all personal information, but are not PII for the reason that these information cannot be used to directly identify an individual.
If you decide to purchase a premium account for your child we will collect your name, credit card number and billing address. We will use this information for the purpose of fulfilling your order. If we have difficulty processing your payment we will use this information to contact you.
We collect information in a variety of ways on the site. We will collect no more personally identifiable information from you than is reasonably necessary for you to participate in an online activity.

The information we collect

During our initial registration process for your online Sqwishland®™ account, we directly collect a valid parent’s e-mail, birthdate and country address. You are also asked to create a user name and password. You should not use any personally identifiable information as your user name, as it may be visible to other users on the site.

Surveys and Feedback

We may collect aggregate information in connection with surveys or other online activities that allow you to give us your feedback. We do not collect any personally identifiable information in connection with surveys or feedback requests, nor is the information you provide connected to any personally identifiable information we may have about you.

Site Management

We may passively collect certain non-personally identifiable computer information through software technologies to make our site more interesting and useful to you. For instance, we collect users’ IP addresses to track traffic patterns on the site. Once you have logged into the website, we track your activities by using logs of database transactions and server interactions. This data is used to maintain your characters’ status on the website. We also use this information to understand which areas of our website are most appealing or least appealing. Our site also uses “cookies”, which are pieces of information that a website sends to your computer while you are viewing the website. Cookies provide information to the site for that site to identify and remember users. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. None of the information collected by through these methods is, or is connected to, personally identifiable information about you.

We use Google Analytics, a third-party tracking service, which uses cookies to track non-personally identifiable information about our visitors to our site in the aggregate to capture usage and volume statistics. Some of our business partners (e.g., Google Analytics) use cookies on our site. We have no access to or control over these cookies. This privacy statement covers the use of cookies by Sqwishland®™ only and does not cover the use of cookies by any third-party.

E-mail Communication from You

If you contact us by e-mail, we use your e-mail address (which is personally identifiable information) only to respond to your specific request or question, after which the address is deleted.

E-mail Communication from Us

Our site may allow your child to sign you up to receive newsletters, birthday e-cards and e-mails regarding special Sqwishland®™ promotional messages or offers on your child’s behalf. The newsletters and e-mails will provide you with information about new website features; such includes whether your registration is going to expire, new releases of Sqwishland®™ characters, and special Sqwishland®™ Sqwishland® promotional messages or offers to you. In addition, if you sign up for this service, we will also e-mail your birthday e-cards at the appropriate time. In order to participate in these activities, we collect your user name and your e-mail address. We use this information to contact your parent by e-mail to notify him or her that you have provided personally identifiable information to us for these purposes, and to provide them an opportunity to opt-out of the collection of the information. If you wish to opt -out of receiving these types of communications you may do so by following the instructions included in each newsletter or communication or by emailing us at

Online Activities on our Site:

For some of our online activities, users are able to interact in our games section. We also enable users to chat online through our website’s games, but we take measures so that users cannot communicate personal information through this chat function. These measures include filters and live moderation. Nonetheless, if you use the chat function within this website and disclose personally identifiable information, you should be aware that such information could be read, collected or used by other users. We are not responsible for the personally identifiable information you choose to submit through the chat function. Finally, we may offer blogs or other Public Forums. We take measures, including live moderation, so that users cannot communicate personal information through these Public Forums. If you use a Public Forum on this website, and disclose personally identifiable information, you should be aware that such information could be read, collected or used by other users. We are not responsible for the personally identifiable information you choose to submit in these Public Forums.

T o request removal of your child’s personal information from our community forums, please contact us at In some cases, we may not be able to remove your child’s personal information, in which case we will let you know if we are unable to do so and why.

Safety and Security

We may collect your first name and e-mail address when necessary for your safety. We may also collect your name and e-mail address for the limited purposes of protecting the security and integrity of the site, taking precautions against liability, responding to the judicial process, or for law enforcement on a matter related to public safety.

2. How We Use, Disclose, and Store the Information We Collect

In the event that substantially all or part of the assets related to the Sqwishland®™ website are transferred or sold to another entity, we may transfer all information, including personally identifiable information, to a third party as part of that transaction, to the extent permitted by applicable law.
We may also disclose personally identifiable information to third parties in order to comply with court orders or with requests by law enforcement agencies, to enforce our Terms of Use, or to protect the rights, property, and safety of our website and other users of the site.

3. Collection of Information for Third-Party Sites and Sponsors

All personally identifiable information collected by us is only used to provide services related to the Sqwishland®™ website. We do not share your personally identifiable information with any third parties for marketing purposes. We may engage third parties to assist with services related to the website, such as technical and processing services, contest fulfillment, credit card processing, map service provider, mailings, and analyzing website performance. These third parties are obligated to keep the information secure and confidential and must use the information only in connection with providing services to Sqwish World, LLC.

4. Security

We highly value the security of your personal information. And to safeguard this information, we have put in place appropriate physical, electronic, and managerial procedures to help prevent unauthorized access, maintain data security, and correctly use the information we collect online.
When you enter sensitive information (such as credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL).

Law Enforcement

Sqwish World, LLC is fully prepared to comply with law enforcement requests. If you are a representative of law enforcement that needs to contact someone immediately, please our send an e-mail to with the following information: name, contact number, contact e-mail, department representing, badge number (if applicable), and your supervisor’s contact information.

5. Access to Information, and Objection to Information Collection and Retention

You may review and update your information that we collected online from you. If you wish to update, correct factual errors, request to have this information deleted, or request that we no longer collect, use or maintain such information, contact us using this CONTACT FORM.
We will retain your or your child’s information for as long as their account is active or as needed to provide you or your child services. If you wish to cancel your or your child’s account or request that we no longer use your information or your child’s information to provide you or your child services, please contact us at We will retain and use your or your child’s information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

6. Contact Us

For your questions or comments about this Privacy Policy, please fill out this CONTACT FORM or write/call us:

Sqwish World, LLC

2610 E. Mohawk Ln. #120
Phoenix, AZ 85050
Contact Numbers: 1.888.779.4745

Any personal information provided in communication to the above CONTACT FORM and postal mail address will not be used to send you promotional materials, unless requested to

7. Note to Parents

The parents and legal guardians of children below the age of 13 that participate on have legal rights due to COPPA (Children’s Online Privacy Protection Act). The COPPA act prevents personally identifying information (“PII”) collected by companies to be distributed to third parties without parental consent. As such, Sqwish World, LLC recognizes and abides by said laws. At the moment, the only PII that we request is a parent or guardian’s e-mail address. To learn more about COPPA, please visit:
At any time, as the parent, legal guardian, you are able to request access to information collected. In addition, you can request that Sqwish World, LLC to delete acquired information as well as disallow future collection of data and any further contact with your child. If you would like to request any of the above, please contact our Customer Service department by sending an e-mail to
We encourage you to guide your children in the proper usage of the Internet. As fun as it may be, the Internet also has its share of negativity. Instill in your children the values that they need to use the technology wisely and at the same time make the most out of their online experience.

8. Effective Date

The privacy policy set out above is effective as of 26 October 2010 and was updated on 2/8/2011, and applies to all information previously obtained by Sqwishland®. We reserve the right to change this policy at any time, and will post any changes to this policy as soon as they go into effect on this site. If there are any material changes to this policy, we will notify you here, by e-mail, or by means of a notice on our home page prior to the change becoming effective. Additionally, if we decide to change our use of personally identifiable information collected from children under the age of 13, we will obtain verifiable parental consent prior to implementing such changes. If we do not receive such consent we will not use the child’s personally identifiable information in the new manner. We encourage you to periodically review this page for the latest information on our privacy practices.